Research Blog
Heyy guys, Kazmin and the girls here. Our group is doing a commercial on Apple AirPods which primarily consists of people dancing, dark effects, upbeat music, and many transitions. The people in commercials were wearing sporty and dark tracksuits. Usually wearing monocratic long sleeve jackets and long sweatpants. This shows a more put-together and modern vibe. Props include apple AirPods, apple Airpod cases, iPhones, people, and clothes. Their appearance usually conveys happy, modern, upbeat, and musical vibes. The background music is very upbeat and high energy which allows the audience to feel that energy and movement. The settings of the commercials are located in either super dark rooms or super bright rooms. The commercials are using sharp transitions, fade in's and fade out's, sound, inserts, etc, to appeal to the audience unconsciously. 1. Conventions and codes in Apple products such as AirPods include very innovative and never seen des...